It’s become formulaic. A crisis hits, a CEO or other leader acknowledges a problem, apologizes and then all is expected to be well. The problem: Many apologies come off as disingenuous. The words are spoken but the sincerity is absent. Geoffrey Nunberg of NPR explains.
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on Saturday, January 20th, 2007 at 3:18 am and is filed under apologies, crisis communications, npr, public relations.
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