Dell goofs, apologizes and gets praised in response

June 19th, 200712:32 am @ Bob

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Gotta love Consumerist. This time Dell responds to the site with an apology after initially threatening Consumerist by asking the blog to remove a post about “confessions” from a former Dell employee.

First, it should be acknowledged that there’s good reason sites like Consumerist exist—a general lack of faith in corporate American and customer service in general, as well as the fact that traditional media have simply ignored the trends Consumerist points out all to well. Thanks to sites like Consumerist, companies are forced to improve their transparency and operations; if not, Consumerist will be there to tell the world about it.

 Second, Dell did the right thing by admiting they goofed, on the company’s blog no less.

Finally, Consumerist’s reply, by Ben Popken, demonstrates the high road principle not often seen by the vehement critics of organizations. Some folks will never be happy and are therefore worthy of ignoring. Consumerist’s response, in contrast, deserves repeating:

“Shrug. A minor quibble. Good on them for writing a mea culpa, not suing us, and for working on a Saturday to boot.”