- As much as I find Google’s technologies valuable, my fawning should be kept in check. The company has faced PR issues lately particularly for user privacy fears in regards to Google’s marketing tactics and its Street View feature. Media Post’s Search Insider details the most recent concern over Google’s practices. (Disclosure of the obvious: I use Google’s Adsense.)
- I’ve withheld comment on the Tim Ferriss manifesto, The 4-Hour work Week: Escape 9-5, Live Anywhere, and Join the New Rich
, for one reason. As much as I enjoyed his book, and gained much from his ideas and recommendations, I think in the long run the general thrust of his thesis–to reduce your workload to merely four hours a week–is impractical for most people. Nevertheless, his marketing of the book is top-notch. Tim posted about it today on his blog. His philosophy and enthusiasm are infectious, and his guerrilla PR practices rival the best, from research to viral marketing to blogging about the entire process.
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on Tuesday, August 7th, 2007 at 12:23 am and is filed under blogs, books, google, marketing communications, privacy, public relations.
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