- At Freelance Switch, there are nice tips on writing a press release. Though geared toward individuals, the ideas are valuable for enhancing the relevance of all news releases.
- PRSA–the Public Relations Society of America–seems to just dump its new posts all on one day each week under the guise of “Tactics and The Strategist Online.” A series of posts strung together has the effect of diminishing returns; thus, perhaps it’s not an effective strategy.
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