Toys-R-Us appears to take an appropriate approach to addressing the issue of product safety in light of toy recalls. The strategies outlined in the statement contain a nice mix of traditional and new media, as well as bilingual recall notices. Toys-R-Us nicely embeds its key messages into the statement. The second sentence tells us the company is “the world’s largest toy and baby products retailer.” The first sentence, last paragraph reiterates the point.

Nevertheless, Toys-R-Us gets blasted for not buying online ads announcing recalls–even though a Google search yields voluminous articles about the recalls. But a quick search for “recalls” on the Toys-R-Us site leads to the above statement and links to more information, including safety FAQs, recall information, safety tips and other links.