In case the point has not been drilled home enough, those on the receiving end of public relations ineptitude are fed up. It started last fall when an editor for Wired publicly posted PR people’s email address–those he deemed guilty of overly annoying PR spam. My favorite comment to this post:

“As a VP in the PR industry, I’d like to suggest a few things to these journalists who like to throw a hissy fit….”

The point missing in this statement is the precedent behavior: PR folks spending a good amount of time and effort spamming journalists. The antecedent behavior is the journalists striking back. Rightfully so.

PR people have long been objects of derision, and now they are being publicly outed. This past week, Lifehacker went a step further by not only naming names in a new PR Spammers Wiki, but showing us how to block a very specific list of PR agencies–a lot of the big dogs are on the list–using my favorite email tool, Gmail. The irony is that Lifehacker is a site devoted to efficiently getting things done.

Here are a few responses. Overall some came out as being defensive, some apologetic and one hedged on being threatening.

• PR Squared
• socialTNT
• Stowe Boyd.