Activist attacks and celebrity endorsements

May 24th, 200811:32 am @ Bob

11


How wild horse advocates spin-doctor a volatile issue and spread misinformation

Otis was trained by the fine inmates at the Warm Springs Correctional Center in Carson City.They are one of Nevada’s most misunderstood attributes. From long eyelashes in Disney movies to the ongoing anthropomorphic attitudes expressed by all stripes of mostly well-intentioned folks, Nevada’s wild horses are universally admired. They are also endlessly mired in controversy.

This is to be expected. As our “backyard pets,” that appear essentially harmless and carefree, it is easy to understand why people would be offended as the suggestion of removal of horses from rangelands—or human interference of any kind.

These good intentions are driven by emotion and passion, which frequently step in the way of reason and the desire to seek out science-based knowledge of the issue, especially if such information ends up unpleasant or contradictory to one’s beliefs. Nothing exemplifies this more than the uproar recently stirred when none other than Willie Nelson and Snoop Dog recorded audio commercials urging people to call Nevada’s governor to “intervene on behalf of our wild horses.”

What prompted this international campaign–the state received angry responses from as far as Switzerland–were statements made by Nevada’s Department of Agriculture saying the horse bands needed to be removed from the Virginia Range outside of Reno, a range that is the only horse area managed by the Department of Agriculture in the state*. Most are managed by the Bureau of Land Management. Since the statement was made, the amount of spin-doctoring occurring about this issue is coming from all kinds of activist fronts.

For instance, Snoop Dog’s and Willie Nelson’s transcripts are virtually identical, and both are engaging:

Snoop“Yo, what up? This is big Snoop Dog and we’re in extreme danger of losing the largest wild horse herd in the country. A precious part of our western heritage will be gone forever unless you help right now.

“The Nevada Department of Agriculture intends to quickly remove all 1,200 of those beautiful animals–the whole herd, and send them to livestock sale where they can be sold for slaughter.

“Call Nevada Governor Gibbons right now and urge him to intervene on behalf of our wild horses. Call 775-684-5670.

“These magnificent horses depend on you. Thank you.”

The text is misleading. To the unknowing, it makes it sound like the state is going to remove all of its horses. Information readily available from the Bureau of Land Management clearly states:

“The current estimated population of wild horses and burros is about 16,143. The estimated appropriate management level (AML) is 13,098 animals.”

The horses in question, about 1,200, reside in a specific area and are in fact estrays–once domestic animals now wandering the range.

The problem with feral horses and burros is that they multiply quickly even under poor conditions. BLM states:

Wild horses and burros have virtually no natural predators and their herd sizes can double about every four years. As a result, the agency must remove thousands of animals from the range each year to control herd sizes.”

(Read this to see what happens when nature takes its course with ungathered horses).

Once gathered, attempts are made to adopt them. If unadopted, the horses go to holding facilities, which you and I pay for–and the price of hay is incredibly high right now. There are more than 31,000 of these animals at BLM holding facilities.

But let’s not let facts get in the way of advocacy interests. The messaging used by activists is that Nevada’s feral horses are part of our heritage and thus represent the state’s brand. To remove them, or reduce their numbers, is to therefore impact Nevada’s brand, tourism and economic development.

There are two neglected points with this assumption: First, horse gathers regularly occur in the state and have for years, so gathering from the Virginia Range would impact only this range, not the state as a whole; and second, Nevada’s brand is identified with many things, including gambling and prostitution.

Ranching has also been part of the state’s brand and heritage for equally as long as introduced horses and burros have been, if not more so. Ask ranchers their opinion of wild horses and one may be surprised to hear strong words for urbanites and celebrities asserting the brand of the entire state.

So to focus Nevada’s brand on wild horses suffers from ethnocentrism, geographic arrogance and agricultural prejudice. Outside the bounds of the Reno, Sparks and Virginia City areas, the perspective of range horses differs greatly. Moreover, failure to provide any room for other perspectives means the intent here isn’t to educate or even provide honest dialogue.

It is to sway opinion with misinformation.

*DISCLOSURE: I do not work for this department. As part of my public information duties, I assist the state’s Commission for the Preservation of Wild Horses, which is also not directly associated with the Department. My department is currently seeking to sue the Bureau of Land Management to increase funding for the management of Nevada’s free-roaming horses and burros. Nevada has nearly half of the nation’s feral horses and burros but receives disproportionately less funding to manage the animals.

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