Comments on: Killing the story line: Art, strategy, common sense http://thegoodthebadthespin.com/2008/07/30/killing-the-story-line-art-strategy-common-sense/ The Intersection Between Public Relations and the News Media Thu, 23 Feb 2012 00:25:20 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: bconrad http://thegoodthebadthespin.com/2008/07/30/killing-the-story-line-art-strategy-common-sense/comment-page-1/#comment-186 bconrad Thu, 31 Jul 2008 00:47:11 +0000 http://thegoodthebadthespin.com/?p=140#comment-186 I couldn't agree more. This particular reporter had a fetish for being obnoxious, unreasonable and outright untruthful -- to the point of setting off another reporter out to investigate his story accuracy. We eventually refused to talk to him altogether -- but were free as birds with other outlets in town -- after too many facts got in the way of fanciful stories. As a rule, I tend to bend over backwards for members of the news media, sometimes to a fault. About 85 percent of the reporters I deal with are stand-up folks. Thanks for your reply. I couldn’t agree more. This particular reporter had a fetish for being obnoxious, unreasonable and outright untruthful — to the point of setting off another reporter out to investigate his story accuracy.

We eventually refused to talk to him altogether — but were free as birds with other outlets in town — after too many facts got in the way of fanciful stories.

As a rule, I tend to bend over backwards for members of the news media, sometimes to a fault. About 85 percent of the reporters I deal with are stand-up folks.

Thanks for your reply.

]]> By: Final Spin http://thegoodthebadthespin.com/2008/07/30/killing-the-story-line-art-strategy-common-sense/comment-page-1/#comment-185 Final Spin Thu, 31 Jul 2008 00:33:37 +0000 http://thegoodthebadthespin.com/?p=140#comment-185 My current media relations doctrine is that it never hurts to answer questions and discuss issues with reporters, even those who are fairly hostile. It produces good results and on a few specific occasions, it clearly produced far better coverage than we would have had otherwise. However, there were a few rare occasions when I realized that discretion was the better part of valour, when "no - just no" is the best answer. You provide an excellent example of when it's a good option. Great post! Final Spin www.finalspin.wordpress.com My current media relations doctrine is that it never hurts to answer questions and discuss issues with reporters, even those who are fairly hostile. It produces good results and on a few specific occasions, it clearly produced far better coverage than we would have had otherwise.

However, there were a few rare occasions when I realized that discretion was the better part of valour, when “no – just no” is the best answer. You provide an excellent example of when it’s a good option.

Great post!

Final Spin
http://www.finalspin.wordpress.com

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