Comments on: Tools of the Trade: Needed hardware for today’s public relations http://thegoodthebadthespin.com/2008/11/21/tools-of-the-trade-needed-hardware-for-today%e2%80%99s-public-relations/ The Intersection Between Public Relations and the News Media Wed, 23 Nov 2011 22:57:04 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: bconrad http://thegoodthebadthespin.com/2008/11/21/tools-of-the-trade-needed-hardware-for-today%e2%80%99s-public-relations/comment-page-1/#comment-336 bconrad Sat, 22 Nov 2008 00:08:39 +0000 http://thegoodthebadthespin.com/?p=317#comment-336 I agree with all of the above. Another point: You think the sheriff's deputy has heard of Twitter? Do you think he cares? Doubtful. I tip my glass to the Kelly Ann Scotts and Anjeanette Damons (Reno Gazette-Journal) of the world. They get it (social media and reporting). I agree with all of the above.

Another point: You think the sheriff’s deputy has heard of Twitter? Do you think he cares?

Doubtful.

I tip my glass to the Kelly Ann Scotts and Anjeanette Damons (Reno Gazette-Journal) of the world. They get it (social media and reporting).

]]> By: Ryan Jerz http://thegoodthebadthespin.com/2008/11/21/tools-of-the-trade-needed-hardware-for-today%e2%80%99s-public-relations/comment-page-1/#comment-335 Ryan Jerz Fri, 21 Nov 2008 23:52:34 +0000 http://thegoodthebadthespin.com/?p=317#comment-335 Good list here, Bob. I think it should be noted that by not having one or more of the items on that list, you're not necessarily killing yourelf, but you are limiting your abilities. The iPhone, for instance, does not have video capabilities without a hack that most people are unwilling to do, and its document editing abilities are limited to online tools, such as Google Docs (not a bad alternative, by the way, considering it's immediately publishable to the web). Another thought hit me. It's not hardware-related, but it is important to note to PR people. The cameras are always on. I saw an great example of this while checking out the live video feed the Reno Gazette-Journal gave us of that hostage standoff in Sun Valley. The Sheriff's Office PR guy was instructing reporters in what I thought was an unfriendly way. They were not live at that point (it was just before I presume every one of them went live at 5:00, though), but the newspaper's camera was. I think he'd be a little ticked at what he looked like, but it was too late by the time he could have seen it. Personally, I think it's a great look at what goes on in those situations, but he probably would have handled it much differently had he been fully aware he was being fed live to over 500 local people. Good list here, Bob. I think it should be noted that by not having one or more of the items on that list, you’re not necessarily killing yourelf, but you are limiting your abilities. The iPhone, for instance, does not have video capabilities without a hack that most people are unwilling to do, and its document editing abilities are limited to online tools, such as Google Docs (not a bad alternative, by the way, considering it’s immediately publishable to the web).

Another thought hit me. It’s not hardware-related, but it is important to note to PR people. The cameras are always on. I saw an great example of this while checking out the live video feed the Reno Gazette-Journal gave us of that hostage standoff in Sun Valley. The Sheriff’s Office PR guy was instructing reporters in what I thought was an unfriendly way. They were not live at that point (it was just before I presume every one of them went live at 5:00, though), but the newspaper’s camera was. I think he’d be a little ticked at what he looked like, but it was too late by the time he could have seen it. Personally, I think it’s a great look at what goes on in those situations, but he probably would have handled it much differently had he been fully aware he was being fed live to over 500 local people.

]]>