Comments on: PRSA’s Code of Ethics – A Code for PR and the News Media

By: PR Profession: Strengths and Weaknesses « Next Generation PR

PR Profession: Strengths and Weaknesses « Next Generation PR — Mon, 08 Mar 2010 03:55:31 +0000

[...] author of “The good, the Bad, the Spin,” Bob Conrad, posted a blog about the ethics behind accrediting sources. He indicates that news media should adhere to a Code [...]

By: bconrad

bconrad — Mon, 25 May 2009 20:47:21 +0000

I would rewrite it, and anything taken verbatim could be quoted as “‘…,’ he said.” If I don’t rewrite it, I republish it in full and call it a submitted news release.

By: Melanie

Melanie — Mon, 25 May 2009 20:27:18 +0000

FoxNews is lame. Stealing a photo from the Web! It doesn’t get lazier than that.

Question for you, Bob: Press release comes in to magazine from a self-promoter. I’d like to swipe the first couple of graphs for my magazine and *not* write, “according to self-promoter’s press release.” Is that kosher? If I write the rest of the piece, do I get a byline? No byline? If not, what would you do? (Worst case scenario: I paraphrase and be done with it.)

Thanks!

By: bconrad

bconrad — Sun, 24 May 2009 19:54:51 +0000

Thanks Mike. Jefe did all the work; I just opined.

By: Mike McDowell

Mike McDowell — Sun, 24 May 2009 19:18:00 +0000

Great sleuthing, Bob. I look forward to updates.

By: Jeff

Jeff — Sun, 24 May 2009 18:49:15 +0000

Oh no! I’ve unleashed the attack dogs!

Thanks for the hype!