A Step-by-Step Guide for Success

With campaign finance reform, never-ending political corruption and the emergence of the increased power of the citizenry using online technology, this means politics is due for a grassroots-based upheaval.

If not, it should be.

With that in mind, this step-by-step guide to launching a grass roots political campaign is a surefire way to find success in the political arena. Whether you’re aiming small – city or county government – or large, like the U.S. Senate and beyond, this guide has specific points you must follow to launch your way to the top like a shooting star.

1.  Build a platform. Your platform should be about what is wrong with your competition, the people you are campaigning against in the upcoming election. NEVER, EVER base a campaign on what is right with you. Your platform is always stronger – and resonates more with the rational and sane-minded – if it is based on WHAT IS WRONG WITH THEM. More on this later in the series.
2. Create a name for yourself. In the marketing world, this is called branding. So-called marketing “experts” will try to claim that everything you say and do is what constitutes your “brand.” Ignore this high-priced advice. Instead, the best way to build your brand is to simply rename yourself something related to your platform. Two examples: A. “Bloviator Bob: He Speaks To You AND For You”; or B. “Reach-around Ryan: He Knows What’s Right” (Yes, this is Ryan Jerz’ upcoming Nevada State Senate campaign brand.). IMPORTANT NOTE: Find a word to associate with your new name that begins with the same letter as your (new) first name. We like to call this alliteration, but you don’t need to know that.

Steps 3 and 4 will be posted tomorrow morning.