A Step-by-Step Guide for Success
On Monday we began the journey on how to launch an effective grassroots political campaign. You may read part I here and part II is here. Here are the final steps for a successful campaign!
5. Play the victim. If your antagonist is evil (and by default, he is), you must, by default, be good. When he does something wrong, you are automatically the better person. The best way to convey this is to consistently portray yourself as the victim. Have you ever been criticized? Ignored? Been given the stink eye on a street corner? Then you are a victim. This too is now part of your platform and your victim-hood is usually the fault of your opponents in some way, shape or form. Nothing is more powerful, and can begin you on your path of speaking to the millions who also feel victimized, than being physically and mentally damaged by things like Big Government, bureaucracy, Mexicans, the North Vietnamese and the price of gas.
6. Gain third-party endorsements. This is a time-tested principle, but what experts don’t want you to know is that the best people to tell your story are those who are just like you are and believe the same things that you do. Picking somebody who appears both knowledgeable and on your side is the best person to tell your story for you. If you cannot find a credible third-party endorsement you merely have to cite them in your materials (and quote them regularly) to show that you and that person are on the same page. If necessary, take their statements out of context when it suits your needs and makes you look better.
7. Refuse to answer questions. By now, if you have followed these steps in order, you should be generating some attention. This is good, but some key points remain, and the most important one is to not answer questions. Remember, your campaign is about what THEY are doing wrong. It has nothing to do with YOU. If pressed about what YOU believe, always defer to the issue you are concerned about –what THEY are doing wrong and how corrupt THEY are. If pressed further, saying “no comment” almost always stifles further questions and ensures that you will be viewed with a higher level of integrity. It also says to your questioners, “My knowledge is too important to share with you at this time.” People like that.
8. Shoot the messengers. If you do not like questions that you receive about your platform – or just don’t like ANY particular question – and they won’t stop asking them, remember that the person asking the question is most likely in bed with your enemy in some way, shape or form simply because they have to nerve to challenge you. These people are not on your side and should be crushed without mercy (think Stalin). At any given opportunity, be sure to let your true supporters know just how wrong it is that people such as members of the News Media Elite dare to question and criticize. By doing so, these people are showing that they, too, are part of the problem and not The Solution. The Solution, in fact, happens to be you.
9. Appear unintelligent. Finally, the last point for success in this series is the importance of appearing like the rest. Nothing gravitates the masses toward their master if he comes across as just one of the guys who just happens to have The Answer. If you speak their language, and dress like a commoner, they will like you. Remember, it was Mark Twain who said that if you consider the average intelligence of people, you will realize that 50 percent are even dumber. You must always use this to your advantage.
Good luck!
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