Comments on: No Means No: Crisis critiques, viral video and touching PR http://thegoodthebadthespin.com/2010/06/08/no-means-no-crisis-critiques-viral-video-and-touching-pr/ The Intersection Between Public Relations and the News Media Wed, 23 Nov 2011 22:57:04 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bob http://thegoodthebadthespin.com/2010/06/08/no-means-no-crisis-critiques-viral-video-and-touching-pr/comment-page-1/#comment-2303 Bob Tue, 08 Jun 2010 20:22:37 +0000 http://thegoodthebadthespin.com/?p=1327#comment-2303 Hi Rich, I actually think Domino's did okay in the its response; my point was regardless of how well an organization does, it's still going to suffer, rightfully or not. In the case of Laguna Honda (the rest of this post is at Bulldog Reporter), the situation was easily prevented. Thanks for your comments, as always. Bob Hi Rich, I actually think Domino’s did okay in the its response; my point was regardless of how well an organization does, it’s still going to suffer, rightfully or not. In the case of Laguna Honda (the rest of this post is at Bulldog Reporter), the situation was easily prevented.

Thanks for your comments, as always.

Bob

]]> By: Rich Becker http://thegoodthebadthespin.com/2010/06/08/no-means-no-crisis-critiques-viral-video-and-touching-pr/comment-page-1/#comment-2301 Rich Becker Tue, 08 Jun 2010 17:23:38 +0000 http://thegoodthebadthespin.com/?p=1327#comment-2301 Bob, I wholeheartedly think it was the wrong communication, and possibly the wrong medium that resulted in backlash. Hindsight is always easier than in the moment. However, in Domino's case, they clearly lacked the critical thinking skills that are necessary to appropriately address the issue because they were too worried about perception. Framed up differently, this case was pretty simple. Two employees ran amuck. Instead of being sorry, Domino's only needed to be appalled and let those employees go. Common sense wins over pat PR. Best, Rich Bob,

I wholeheartedly think it was the wrong communication, and possibly the wrong medium that resulted in backlash. Hindsight is always easier than in the moment. However, in Domino’s case, they clearly lacked the critical thinking skills that are necessary to appropriately address the issue because they were too worried about perception.

Framed up differently, this case was pretty simple. Two employees ran amuck. Instead of being sorry, Domino’s only needed to be appalled and let those employees go. Common sense wins over pat PR.

Best,
Rich

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