Comments on: Brand Crisis Revisited: The silence of the crisis police http://thegoodthebadthespin.com/2010/07/29/brand-crisis-revisited-the-silence-of-the-crisis-police/ The Intersection Between Public Relations and the News Media Wed, 23 Nov 2011 22:57:04 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: J.D. http://thegoodthebadthespin.com/2010/07/29/brand-crisis-revisited-the-silence-of-the-crisis-police/comment-page-1/#comment-2402 J.D. Thu, 29 Jul 2010 14:22:38 +0000 http://thegoodthebadthespin.com/?p=1371#comment-2402 Thanks, Bob. Your blog remains on my list as well. Thanks, Bob. Your blog remains on my list as well.

]]> By: Bob http://thegoodthebadthespin.com/2010/07/29/brand-crisis-revisited-the-silence-of-the-crisis-police/comment-page-1/#comment-2400 Bob Thu, 29 Jul 2010 14:06:27 +0000 http://thegoodthebadthespin.com/?p=1371#comment-2400 James, I appreciate your perspective. If I remember correctly, you were one of the few who was recommending caution in rushing to judgment in commenting on the crises of others. I've added your blog to my list of regular reading. Thanks much, Bob James,

I appreciate your perspective. If I remember correctly, you were one of the few who was recommending caution in rushing to judgment in commenting on the crises of others. I’ve added your blog to my list of regular reading.

Thanks much,
Bob

]]> By: Phillip McCarthy http://thegoodthebadthespin.com/2010/07/29/brand-crisis-revisited-the-silence-of-the-crisis-police/comment-page-1/#comment-2398 Phillip McCarthy Thu, 29 Jul 2010 13:19:39 +0000 http://thegoodthebadthespin.com/?p=1371#comment-2398 Insofar as unintended acceleration is concerned, I agree that Toyota's predicament is similar to what Audi went through, but I can't say that I see tumbleweeds ambling across empty Toyota dealer lots, at least not quite yet. The fact that I don't, I think, speaks to Toyota having done what's required these days in crisis and reputation management: acting proactively and building defenses for future crises. Audi was almost driven out of the American market because they didn't exactly have the greatest reputation. (My father persisted in buying Audis, in spite of the electrical problems and family of chipmunks that once nested in his air filter.) The bedrock of Toyota's success in this country, meanwhile, is unimpeachable quality. After 40 years of that, consumers weren't ready to believe that Toyota had suddenly dropped the ball. Granted, other manufacturers have benefited from Toyota's troubles, but—thanks to trusting consumers acting as free-willed third party defenders—the company is hardly withering away. Insofar as unintended acceleration is concerned, I agree that Toyota’s predicament is similar to what Audi went through, but I can’t say that I see tumbleweeds ambling across empty Toyota dealer lots, at least not quite yet. The fact that I don’t, I think, speaks to Toyota having done what’s required these days in crisis and reputation management: acting proactively and building defenses for future crises.

Audi was almost driven out of the American market because they didn’t exactly have the greatest reputation. (My father persisted in buying Audis, in spite of the electrical problems and family of chipmunks that once nested in his air filter.) The bedrock of Toyota’s success in this country, meanwhile, is unimpeachable quality. After 40 years of that, consumers weren’t ready to believe that Toyota had suddenly dropped the ball. Granted, other manufacturers have benefited from Toyota’s troubles, but—thanks to trusting consumers acting as free-willed third party defenders—the company is hardly withering away.

]]> By: J.D. http://thegoodthebadthespin.com/2010/07/29/brand-crisis-revisited-the-silence-of-the-crisis-police/comment-page-1/#comment-2396 J.D. Thu, 29 Jul 2010 12:59:34 +0000 http://thegoodthebadthespin.com/?p=1371#comment-2396 Bravo. Sort of. I think it's too soon to declare Toyota as all but vindicated...but your point is spot on. Where is the commensurate crisis-pro punditry that should be continually following this story and providing lessons? Although I stayed on the Toyota-commenting sidelines, I recently made similar observations on the "easy points to score" being made by PR/crisis pros against BP: http://www.jamesjdonnelly.com/2010/07/preliminary-lessons-from-the-gulf-oil-spill/ At the risk of over-hawking my blog, I think you'll also find interest in this post that categorizes the different (bird like) types of crisis punditry: http://www.jamesjdonnelly.com/2010/03/bird-watching-crisis-punditry/ Cheers, J.D. Bravo. Sort of.

I think it’s too soon to declare Toyota as all but vindicated…but your point is spot on. Where is the commensurate crisis-pro punditry that should be continually following this story and providing lessons?

Although I stayed on the Toyota-commenting sidelines, I recently made similar observations on the “easy points to score” being made by PR/crisis pros against BP: http://www.jamesjdonnelly.com/2010/07/preliminary-lessons-from-the-gulf-oil-spill/

At the risk of over-hawking my blog, I think you’ll also find interest in this post that categorizes the different (bird like) types of crisis punditry: http://www.jamesjdonnelly.com/2010/03/bird-watching-crisis-punditry/

Cheers,
J.D.

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