Crises, by definition, cannot always be predicted.

Nevertheless, businesses and organizations can be prepared for unfortunate events, including attacks from consumers, product defects, and other crises that can damage a bottom line and personal reputations.

Crisis planning is one way to mitigate damage during controversy and heavy media scrutiny. Embedded practices, however, are also crucial. This means regular behaviors within organizations that can help mitigate damage and aid the flow of information during a controversy or crisis. Absent regular communications practices, crisis damage may be deepened by poor communication.

Here are seven tips that can benefit any organization when controversy or crisis erupts.

Have an established chain of command, and follow it. 

Police, fire, and other emergency responders know the chain-of-command concept well—or they should. It tends to be less-familiar territory for communicators and CEOs. Read the rest of this post at Ragan’s PR Daily.