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Bob Conrad  |  conradcommunications@gmail.com  |  225 posts



Sales Lead Management Association discusses crisis communications

December 8, 2011

I’ll be the guest today at 5 pm on the Sales Lead Management Association Radio program. I will be discussing crisis communications in general as well as some examples of how the new media enable crises and misinform the public; Toyota, for example. In addition, I may cover some of what’s coming up in my [...]

Why higher education PR frequently fails (Penn State, UC Davis)

November 22, 2011

The problems with the public relations industry extend far beyond its frequent infractions and the unwillingness to follow the profession’s code of ethics, despite lecturing others for not doing the same. As a generalist profession, public relations frequently steps into territory for which its practitioners are not technically trained. A recent tract claimed that PR [...]

Rushing to judgment — again (Cain, Sandusky)

November 15, 2011

The power of perception should never be underestimated. Despite our best intentions, the human mind is incredibly prone to fallacies. Michael Shermer’s latest, The Believing Brain, convincingly explains the faulty natures of the human mind. Of particular importance is what Shermer calls patternicity, “or the tendency to find meaningful patterns in meaningless noise.” Shermer cites [...]

Ph.D. forum interview: Media coverage of crises in higher education

October 19, 2011

I would like to thank Bruce Hurwitz for the nice interview yesterday. I could talk about my dissertation for a long time, and he was kind enough to chat me at length about it for Blogtalkradio. The complete interview is below. Listen to internet radio with Bruce Hurwitz on Blog Talk Radio

What PRSA’s survey results really mean, part 3

September 26, 2011

The citizen and media-friendly website, Public Agenda, has handy guides for understanding surveys, polls and the nuances that go into what constitutes scientific polling. This guide for journalists has 20 questions that should be asked about surveys. Among them is this: How were (the survey participants) chosen? Amazingly, a randomly sampled population means that only about [...]