Browsing Category »Books«

PR nuggets 8.6.07: Google privacy and marketing The 4-Hour Work Week

August 7, 2007

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As much as I find Google’s technologies valuable, my fawning should be kept in check. The company has faced PR issues lately particularly for user privacy fears in regards to Google’s marketing tactics and its Street View feature. Media Post’s Search Insider details the most recent concern over Google’s practices. (Disclosure of the obvious: I use [...]

Lanny Davis Part I: An interview with President Clinton’s former special counsel

August 3, 2007

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Lanny Davis is former special counsel to President Bill Clinton. While in the White House from 1996 through 1998, Davis was assigned the difficult tasks of handling negative allegations against the President. He had to seemingly work against the formal machinations of the White House in order to give the President credibility in the face [...]

Entropy, dangerous ideas and asshole lawyers

July 23, 2007

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Common sense PR writes about sucking it up when getting hammered by the press. It’s not always the best strategy but it is sometimes the only viable approach. Brands often remain intact, if not stronger, after severe PR crises. Allow time to diffuse the difficult. They’re what what make America great and distinguish the country from many [...]

The power of allegations

June 7, 2007

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It’s an elixir of journalism that is being used more and more to sell newspapers and newspaper ads online. The Fourth Estate’s First Amendment rights in practice guarantee that essentially anything can be said about anybody if attached to one magic word: allege. He said, she said. Truth and facts be damned. Public pissing matches [...]

Asshole stickiness

June 6, 2007

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Bob Sutton’s The No Asshole Rule has gained a lot of traction lately no doubt for two main reasons: the stickiness of the title and the fact that most can probably relate to book’s subject—assholes in the workplace. Most attractive for readers is that Sutton bases his views on academic research, particularly from the fields [...]