Browsing Category »Journalism«

Boston Globe reporter finds empathy for PR

June 8, 2009

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As the New York Times navigates rough terrain with its employees – which include reporters for both the Times and the Boston Globe – a nice nugget appeared today on NPR’s Marketplace. Reporters, it seems, have become the story as they vote on negotiated pay cuts. The story itself is worth a listen. The reporter, [...]

PRSA’s Code of Ethics – A Code for PR and the News Media

May 24, 2009

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Public relations’ Code of Ethics serves as a viable reminder for being honest not just in your professional life, but for life in general. Honesty, the free flow of information and accuracy serve as valuable credos for personal and businesses relationships. Nothing exemplifies this more than the ongoing hubbub about appropriating content from other sources. [...]

The Myths of CEO Compensation, Part III

May 22, 2009

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Why CEO Salaries are so High Read Part I and Part II. Important facts about CEO salaries tend to be ignored by the news media. The back-story, the realities of CEO compensation, are far more complex than what can fit into a 30-second series of sound-bites on the evening news, and the complexities are often [...]

The Myths of CEO Compensation, Part II

May 21, 2009

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Why the News Media Attack Corporate Executives Read Part I here. The reason for such outcry about CEO behavior is not because what CEOs do is arrogant – it just appears that way. It is not because their salaries are out of line – if that were the case, celebrities’ salaries, which are higher on [...]

The Myths of CEO Compensation, Part I

May 20, 2009

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The Story Behind Automaker CEO PR Disasters There’s nothing quite like a news story in which a corporate CEO is photographed in handcuffs. As the perceived pinnacle of global malfeasance, today’s CEO is widely vilified, and often for good reason. Or so it is assumed. Nothing illustrated the wide disconnect between CEOs and the masses [...]