Pro-blogger wannabes have a reason to celebrate. While there’s been longstanding doubt over the practicality of becoming a professional blogger, news announced last week just may put a kink into the view espoused by critics that site monetization is more hype than a reliable income stream. No longer will naysayers have much evidence for the [...]
May 26, 2010
The verdict is in. Despite my informal experiment just over a year ago that drew roughly the same conclusions, researchers presented on Monday research results that found the following: “Drawing a huge following on Twitter does not necessarily mean that your tweets will have much influence. It turns out that some noncelebrities with meager followings [...]
February 5, 2010
Despite the snake oil pedaled by social media evangelists, it is extremely difficult even in the best of times for small businesses to succeed in the long term. With that in mind, before launching a stellar enterprise, here are six points to consider before jumping into the fray of small-business independence: Don’t put all your [...]
September 25, 2009
It’s been a bad week for the social media gurus. First Mark Schaefer called them out collectively, and some individually, for constant backslapping and creating, inadvertently or not, a country club atmosphere where eveything is fine and cozy. Sadly, he’s correct. And the pseudo gurus were none-too-quick to jump in with defenses of their own. [...]
June 25, 2009
This has been a long time coming. Although people have had in their pockets the means to transmit breaking news for at least a decade, increased social networking – particularly Twitter, Facebook and Youtube—has finally garnered enough traction to spread information to the masses. Three events just this year have set the stage for this. [...]
July 27, 2010
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