It’s been a bad week for the social media gurus. First Mark Schaefer called them out collectively, and some individually, for constant backslapping and creating, inadvertently or not, a country club atmosphere where eveything is fine and cozy. Sadly, he’s correct. And the pseudo gurus were none-too-quick to jump in with defenses of their own. My [...]
June 25, 2009
This has been a long time coming. Although people have had in their pockets the means to transmit breaking news for at least a decade, increased social networking – particularly Twitter, Facebook and Youtube—has finally garnered enough traction to spread information to the masses. Three events just this year have set the stage [...]
June 22, 2009
Strategically monitoring and managing your online reputation If you are not aggressively monitoring your own and your organization’s online presence, you are not only missing big-time opportunities, you are also potentially enabling damage toward reputations that might otherwise be avoided. Here’s why: What is said about you online is more critical now than ever before because with [...]
June 3, 2009
A Step-by-Step Guide for Success On Monday we began the journey on how to launch an effective grassroots political campaign. You may read part I here and part II is here. Here are the final steps for a successful campaign! 5. Play the victim. If your antagonist is evil (and by default, he is), you must, by default, [...]
June 2, 2009
A Step-by-Step Guide for Success Yesterday we began the journey on how to launch an effective grassroots political campaign. You may read part I here. Here are the next two steps in the process, which will help lay the foundation for successful campaigns. 3. Build your social networking presence. a. Start with a website. Do not get too fancy. Nothing [...]
September 25, 2009
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