Browsing Category »web 2.0«

Social media’s sacred cows and what to do about them

September 25, 2009

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It’s been a bad week for the social media gurus. First Mark Schaefer called them out collectively, and some individually, for constant backslapping and creating, inadvertently or not, a country club atmosphere where eveything is fine and cozy. Sadly, he’s correct. And the pseudo gurus were none-too-quick to jump in with defenses of their own. My [...]

It’s official: Journalists are no longer the only news breakers

June 25, 2009

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This has been a long time coming. Although people have had in their pockets the means to transmit breaking news for at least a decade, increased social networking – particularly Twitter, Facebook and Youtube—has finally garnered enough traction to spread information to the masses. Three events just this year have set the stage [...]

HOW TO: Launch a grassroots political campaign using social media, Part III

June 3, 2009

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A Step-by-Step Guide for Success On Monday we began the journey on how to launch an effective grassroots political campaign. You may read part I here and part II is here. Here are the final steps for a successful campaign! 5. Play the victim. If your antagonist is evil (and by default, he is), you must, by default, [...]

HOW TO: Launch a grassroots political campaign using social media, Part II

June 2, 2009

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A Step-by-Step Guide for Success Yesterday we began the journey on how to launch an effective grassroots political campaign. You may read part I here. Here are the next two steps in the process, which will help lay the foundation for successful campaigns. 3. Build your social networking presence. a. Start with a website. Do not get too fancy. Nothing [...]

HOW TO: Launch a grassroots political campaign using social media, Part I

June 1, 2009

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A Step-by-Step Guide for Success With campaign finance reform, never-ending political corruption and the emergence of the increased power of the citizenry using online technology, this means politics is due for a grassroots-based upheaval. If not, it should be. With that in mind, this step-by-step guide to launching a grass roots political campaign is a surefire way to [...]