A Step-by-Step Guide for Success With campaign finance reform, never-ending political corruption and the emergence of the increased power of the citizenry using online technology, this means politics is due for a grassroots-based upheaval. If not, it should be. With that in mind, this step-by-step guide to launching a grass roots political campaign is a [...]
March 26, 2009
Perhaps it’s no coincidence that in the past month I have been pitched to no less than three times (two directly, one indirectly) to purchase print advertisements. One I deliberately ignored twice (sorry, New York Times), the other was a fruitless hour and half leaving me with an empty heart; not because the ROI on [...]
March 16, 2009
What the data reveal about getting the best results from Twitter posts As with any new phenomenon wherein masses gather – virtually or otherwise – the porn merchants, marketers, salespeople, spammers, consultants and other charitable creatures quickly jump into the fray. Such is the case with Twitter, the micro-blogging site that has turned the world [...]
March 14, 2009
And the importance of a research-based mindset There appears to be a fundamental underestimation of the importance of research. Yet those in research fields, or those trained in research methodologies, quickly learn the difference between opinion and innuendo versus data-based knowledge. It’s not to say one is inherently superior over the other; rather, data-driven knowledge [...]
March 10, 2009
In no particular order, here are the top 10 words turned meaningless by collective bandwagon jumping onto what is being called new, or social, media: 10. Community 9. Social 8. Strategy/strategist 7. Top 6. Platform 5. Market/ing 4. Consultant 3. Relate/relationship 2. Value 1. Transparency Honorable mention for being suspiciously overused: evangelist. Please add yours in [...]
June 1, 2009
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