Social media geeks pretty much have this topic dialed, nearly too much so, but I’m surprised when I talk with my peers and many are out-of-date not only on where social media is going but what tools are needed to be a participant. I consider public relations as embracing social media to be a given. [...]
November 9, 2008
“Our sweepers were empowered to ‘dismiss’ certain reports.”* – Twitter Vote Report’s “Lead Sweeper” The Twitter Vote Report was promoted as a “non-partisan, all-volunteer network” in which voters with cell phones and accounts on the micro-blogging site Twitter could text message or post voting experiences. An analysis of the Twitter Vote Report shows, however, that [...]
October 27, 2008
Heard it? The term social media, that is. For the unknowing, social media and its oft associated terms, such as wikis, blogs, Youtube, Myspace, Facebook, Twitter and so on, can be intimidating and confusing for people not familiar with these words and terms. Here’s a simple definition: Social media is best understood as technology that [...]
October 17, 2008
It was a sad day yesterday for Northern Nevada blogging. A local publication released its annual “Best Of” edition and cited favorite reader blogs, of which none of mine made the list. While I read most of Nevada’s blogs, if not daily at least weekly, there are some that stand out in my mind as being well [...]
July 29, 2007
A while back I touted the virtues of Gmail for public relations uses. To recap, Gmail offers the ability to tag (label) messages with multiple tags. This, as opposed to MS Outlook which uses folders, allows PR pros to apply multiple labels to their emails. In short, the ability to store and retrieve messages by [...]
November 21, 2008
2