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Brand Crisis: 10 crisis response myths

February 17, 2010

18

Like a well-orchestrated antiphony, the chirping by self-anointed crisis pundits has become formulaic: A crisis erupts and the call-and-response by social media sycophants, bloggers and journalists erupts into high gear, often adopting the tone of, “Here’s what (brand/individual) X should be doing.” There’s no doubt healthy reflection and even recommendations can be helpful. But the mere fact that [...]

And they call US spin doctors? Part 6 of 6

December 31, 2009

2

Solutions “Jimmy is 8 years old and a third-generation heroin addict, a precocious little boy with sandy hair, velvety brown eyes and needle marks freckling the baby-smooth skin of his thin brown arms.” – Janet Cooke, Washington Post, September 29, 1980 Promoted by her Washington Post Editor, Bob Woodward, reporter Janet Cooke was nominated for and received the Pulizter [...]

And they call US spin doctors? Part 4 of 6

December 18, 2009

16

The consequences of misinformation: How the New York Times worked with an activist group to mislead the nation “Let’s give ‘em something to talk about.” – Bonnie Raitt In 2002 a relatively unknown study about consumer perceptions of food safety was published (1). In it, three researchers discovered a startling point: Given the choice between information delivered by [...]

And they call US spin doctors? Part 3 of 6

December 11, 2009

5

How reporters are biased “In America the President reigns for four years, and Journalism governs for ever and ever.” –Oscar Wilde Social psychologists have confirmed that cognition is an important ingredient in how information is perceived. They have found that perceptions can be swayed relatively easily by racial stereotypes, body language, facial expressions, previous bias (1), and self [...]

And they call US spin doctors? Part 2 of 6

December 4, 2009

2

The structure of the anointed “If one morning I walked on top of the water across the Potomac River, the headline that afternoon would read:  ’President Can’t Swim.’” –Lyndon B. Johnson Part of the problem with the press is the constructed dichotomy wherein the self-appointed “watchdogs” believe themselves to be the most capable to fulfill the role of [...]