Browsing Category »News Media«

Three reasons why public relations practitioners should be using blogs

July 18, 2007

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Blogs inundate the Internet and it’s questionable to assume the technology is ultimately the best way to get one’s message across. It’s wise to be guarded about trends, especially in public relations. Conversely, it’s wise to follow communications trends to be aware of where, and how, people will get their information. Consider blogs the independent media [...]

The Cost of Ignorance: How scientific evidence pales in front of emotional will

June 22, 2007

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I’m not sure which is sadder: the profile on NPR of Larry Peterson, who was in prison for more than 17 years before DNA testing exonerated him, or the recent lawsuit filed against the federal government by the parents of about 5,000 autistic children. The tragedy in Peterson’s case is two-fold. His time in prison [...]

Blair critiques the news media and gets blasted in return

June 13, 2007

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It is generally a poor media relations strategy to criticize the news media. In this case, England’s Prime Minister Tony Blair doesn’t have much to lose. On one hand, he’s on his way out. On the other hand, his criticism raises valid points. Some choice nuggets that bear repeating: “I am going to say something [...]

The power of allegations

June 7, 2007

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It’s an elixir of journalism that is being used more and more to sell newspapers and newspaper ads online. The Fourth Estate’s First Amendment rights in practice guarantee that essentially anything can be said about anybody if attached to one magic word: allege. He said, she said. Truth and facts be damned. Public pissing matches [...]