Despite the snake oil pedaled by social media evangelists, it is extremely difficult even in the best of times for small businesses to succeed in the long term. With that in mind, before launching a stellar enterprise, here are six points to consider before jumping into the fray of small-business independence: Don’t put all your eggs [...]
September 18, 2009
The sad aspect of downsized newsrooms means that news quality and breadth of coverage suffers. Along with this, as traditional news grapples with how to handle the social aspect of online media, the distortions of information occur to rampant degrees. Anonymous commenting appears to have become the sustaining mechanism of online advertising for many news [...]
September 1, 2009
I’ve been thinking recently about the generational gap, real or perceived, in social media use. I’m not sure it’s generational. I think it’s more accurate to say that being savvy with social media falls better into paradigm of literacy, such as public relations literacy, computer literacy and now, social media literacy. Age isn’t the gap-maker, [...]
August 1, 2009
Fact, fiction, weirdness This is not a rhetorical question: Why is it that seemingly every time the Public Relations Society of America attempts to defend itself, it ends up leaving an even worse impression of the public relations profession? One rule of reputation or crisis management is that if you’re in a hole, you really should stop [...]
July 18, 2009
I’ve heard PR people take issue with organizational objectives simply because it violated a personal belief. When that is the case, the PR person should find another job; conversely, if I were the CEO of an organization where a PR person had difficulty with the organization’s mission and suggested policy changes, I would be tempted [...]
February 5, 2010
3