The Good, The Bad, The Spin

Public relations folks have the unfortunate benefit of being viewed as multi-faceted experts. Hopefully. From media relations strategies and new media advocacy to writing and editing, we are easily pigeonholed into a particular skill-set.

It’s a trap that is easy to fall into. You can get pulled into time-consuming newsletter editing, being the go-to person for news release distribution (for the most frivolous of “news”) and so on. Here are tips to avoid these traps–and to save precious time throughout the day. (more…)