Despite the snake oil pedaled by social media evangelists, it is extremely difficult even in the best of times for small businesses to succeed in the long term. With that in mind, before launching a stellar enterprise, here are six points to consider before jumping into the fray of small-business independence: Don’t put all your eggs [...]
February 27, 2009
10 Ways to Deal With Social Media Gone Awry I had the bright idea this week to create a second Twitter account for myself, one to separate my ‘personal’ account from one that represents my ‘professional’ persona (don’t laugh please … it’s a work in progress). Dovetailing on this thought was another idea to see if [...]
January 11, 2009
It was hyped to death. “It’s going to be the iPhone killer,” the tech-pundits claimed. Verizon ran ads showing – allegedly after doling out cash – on-the-spot, man-on-the-street praise for the phone. And when it hit the streets, the hype turned into a vengeance, somewhat deservedly. The demand, predictably, was far greater than the supply. Units ordered [...]
December 15, 2008
It’s 7 am. I’m on my first cup of coffee and I open the laptop. The first email, from Help A Reporter Out (HARO) , pops up on my screen. The last inquiry, number 20, is perfect for me. It directly relates to my public information duties at my day job. The inquiry is from a freelance writer [...]
September 8, 2007
Public relations folks have the unfortunate benefit of being viewed as multi-faceted experts. Hopefully. From media relations strategies and new media advocacy to writing and editing, we are easily pigeonholed into a particular skill-set. It’s a trap that is easy to fall into. You can get pulled into time-consuming newsletter editing, being the go-to person for [...]
February 5, 2010
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