Browsing Category »Public Relations«

PRSA to enforce media access policy for international conference

September 1, 2010

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The Public Relations Society of America announced last week that it is increasing enforcement of its media policy for its annual conference. The new level of enforcement potentially affects trade publications wishing to attend the conference with press credentials. In the past, trade publications were granted press access to attend the conference. This year, however, publications [...]

Podcast 01: Data Over Dogma, an interview with Michael Fumento

August 22, 2010

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In this first podcast at The Good, The Bad, The Spin, we interview Michael Fumento, author, writer and attorney, and discuss the facts behind the Toyota sudden acceleration scares, media-enabled hysteria, the origins of “America’s Most Wanted,” media coverage of crises and crisis management in an age of media misinformation. [display_podcast]

Brand Crisis Revisited: The silence of the crisis police

July 29, 2010

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Allow me to indulge in a fanciful scenario. You are a maker of product X. Out of the blue, it comes to your attention that your product is being accused of causing the deaths of those using the product. You look into it, but you can’t confirm that is actually the case. Reports of deaths [...]

The future of site monetization

July 27, 2010

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Pro-blogger wannabes have a reason to celebrate. While there’s been longstanding doubt over the practicality of becoming a professional blogger, news announced last week just may put a kink into the view espoused by critics that site monetization is more hype than a reliable income stream. No longer will naysayers have much evidence for the [...]

PRSA’s APR problem revisited

July 19, 2010

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“Let’s be blunt about the issue of accreditation. Who of us hasn’t heard colleagues be sarcastic about it? I have heard everything from tongue-in-cheek comments to direct criticism of the imprimatur. But does that sarcasm or criticism ever come from one who holds the APR designation? Never….” – Susan Prather, APR Principal Prather PR The [...]