Allow me to indulge in a fanciful scenario. You are a maker of product X. Out of the blue, it comes to your attention that your product is being accused of causing the deaths of those using the product. You look into it, but you can’t confirm that is actually the case. Reports of deaths [...]
July 19, 2010
“Let’s be blunt about the issue of accreditation. Who of us hasn’t heard colleagues be sarcastic about it? I have heard everything from tongue-in-cheek comments to direct criticism of the imprimatur. But does that sarcasm or criticism ever come from one who holds the APR designation? Never….” – Susan Prather, APR Principal Prather PR The [...]
April 20, 2010
“Only generals should be peace makers.” – Bert Hellinger One aspect of public relations that does not get enough attention is the inherent parallel of PR planning and warfare. Really. Behind the planning motif stressed by all good PR academics and the wiser practitioners is the need for solid foresight in public relations efforts. The [...]
February 17, 2010
Like a well-orchestrated antiphony, the chirping by self-anointed crisis pundits has become formulaic: A crisis erupts and the call-and-response by social media sycophants, bloggers and journalists erupts into high gear, often adopting the tone of, “Here’s what (brand/individual) X should be doing.” There’s no doubt healthy reflection and even recommendations can be helpful. But the mere fact [...]
September 1, 2009
I’ve been thinking recently about the generational gap, real or perceived, in social media use. I’m not sure it’s generational. I think it’s more accurate to say that being savvy with social media falls better into paradigm of literacy, such as public relations literacy, computer literacy and now, social media literacy. Age isn’t the gap-maker, [...]
July 29, 2010
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