I was willing to move past the issue, but PRSA appears to want to continue getting criticized over its accreditation process by indirectly defending itself. PRSA’s been pushing a post on its blog called “Is Public Relations Accreditation Worthwhile?” which also has a video advocating the importance of the APR process. Along with the video (launched June [...]
August 1, 2009
Fact, fiction, weirdness This is not a rhetorical question: Why is it that seemingly every time the Public Relations Society of America attempts to defend itself, it ends up leaving an even worse impression of the public relations profession? One rule of reputation or crisis management is that if you’re in a hole, you really should stop [...]
July 24, 2009
Why the “watch what you say online” crowd is a festering anachronism I don’t know Sarah Soczka, but if I ever meet her, I’m going to buy her a beer. Sarah is the unwitting victim of the “watch what you say online” crowd, specifically one Jeff Bentoff, APR, of Bentoff, LLC from Wisconsin. Bentoff writes in [...]
May 24, 2009
Public relations’ Code of Ethics serves as a viable reminder for being honest not just in your professional life, but for life in general. Honesty, the free flow of information and accuracy serve as valuable credos for personal and businesses relationships. Nothing exemplifies this more than the ongoing hubbub about appropriating content from other sources. Taking [...]
December 28, 2008
Ten Reasons Why PR is Better Suited for Business Schools I used to have a negative reaction when I heard or read about news journalists harping on why journalism schools should get rid of public relations emphases. I couldn’t quite figure out why until recently. At first, I vehemently disagreed with the notion, usually adopting [...]
August 14, 2009
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