The Public Relations Society of America announced last week that it is increasing enforcement of its media policy for its annual conference. The new level of enforcement potentially affects trade publications wishing to attend the conference with press credentials. In the past, trade publications were granted press access to attend the conference. This year, however, publications [...]
July 19, 2010
“Let’s be blunt about the issue of accreditation. Who of us hasn’t heard colleagues be sarcastic about it? I have heard everything from tongue-in-cheek comments to direct criticism of the imprimatur. But does that sarcasm or criticism ever come from one who holds the APR designation? Never….” – Susan Prather, APR Principal Prather PR The [...]
August 14, 2009
I was willing to move past the issue, but PRSA appears to want to continue getting criticized over its accreditation process by indirectly defending itself. PRSA’s been pushing a post on its blog called “Is Public Relations Accreditation Worthwhile?” which also has a video advocating the importance of the APR process. Along with the video [...]
August 1, 2009
Fact, fiction, weirdness This is not a rhetorical question: Why is it that seemingly every time the Public Relations Society of America attempts to defend itself, it ends up leaving an even worse impression of the public relations profession? One rule of reputation or crisis management is that if you’re in a hole, you really [...]
July 24, 2009
Why the “watch what you say online” crowd is a festering anachronism I don’t know Sarah Soczka, but if I ever meet her, I’m going to buy her a beer. Sarah is the unwitting victim of the “watch what you say online” crowd, specifically one Jeff Bentoff, APR, of Bentoff, LLC from Wisconsin. Bentoff writes [...]
September 1, 2010
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