Strategically monitoring and managing your online reputation If you are not aggressively monitoring your own and your organization’s online presence, you are not only missing big-time opportunities, you are also potentially enabling damage toward reputations that might otherwise be avoided. Here’s why: What is said about you online is more critical now than ever before because with [...]
June 19, 2009
Palin necessarily stood up for herself and her family in order to get to a resolution with Letterman.
April 24, 2009
5 questions to ask before reacting Strategic level communications requires instantaneous decision-making that can either hurt or harm organizations and their publics. Public relations practitioners instinctively know this, but they also have a tendency to over-communicate. In many, if not most, instances, communication is key. In other situations, it can prove to be an organization’s death [...]
March 10, 2009
In no particular order, here are the top 10 words turned meaningless by collective bandwagon jumping onto what is being called new, or social, media: 10. Community 9. Social 8. Strategy/strategist 7. Top 6. Platform 5. Market/ing 4. Consultant 3. Relate/relationship 2. Value 1. Transparency Honorable mention for being suspiciously overused: evangelist. Please add yours in the comments below.
January 19, 2009
Strategic Advising FREE e-book Now Available Two weeks ago I mentioned that public relations inherently suited for emerging, social media. A (somewhat false) debate has arisen that, conversely, social media experts inherently know public relations. It’s an assumption that must be granted some sympathy given the many illusions these technologies generate. Despite public relations’ paradoxical brand problem, PR [...]
June 22, 2009
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