It is all too convenient to comment in hindsight about how businesses handle crisis events. A characteristic of crises, for those who have experienced them firsthand, is that they are unplanned and therefore much of the response is enacted quickly, assuming organizational paralysis is not occurring. Because of the inherent urgency of a crisis, analysis [...]
June 22, 2009
Strategically monitoring and managing your online reputation If you are not aggressively monitoring your own and your organization’s online presence, you are not only missing big-time opportunities, you are also potentially enabling damage toward reputations that might otherwise be avoided. Here’s why: What is said about you online is more critical now than ever before [...]
June 19, 2009
Palin necessarily stood up for herself and her family in order to get to a resolution with Letterman.
April 24, 2009
5 questions to ask before reacting Strategic level communications requires instantaneous decision-making that can either hurt or harm organizations and their publics. Public relations practitioners instinctively know this, but they also have a tendency to over-communicate. In many, if not most, instances, communication is key. In other situations, it can prove to be [...]
March 10, 2009
In no particular order, here are the top 10 words turned meaningless by collective bandwagon jumping onto what is being called new, or social, media: 10. Community 9. Social 8. Strategy/strategist 7. Top 6. Platform 5. Market/ing 4. Consultant 3. Relate/relationship 2. Value 1. Transparency Honorable mention for being suspiciously overused: evangelist. Please add yours in [...]
June 8, 2010
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