A Missed Opportunity in the Billy Bob Thornton Fiasco I’m not sure of the category in which to place tortured celebrities. Like with politicians, the rules of the PR game are vastly different, so to even begin to prescribe, especially from a novice perspective, PR advice to somebody like Billy Bob Thornton would be [...]
April 2, 2009
A manifesto for credibility The emergence of the Information Age has given most everyone access to an unlimited wealth of knowledge. More recently, as social online media have flourished, there is an even greater rate of participation. With that, curiously, has been a trend to claim expertise. Tim Ferriss’ book, The Four Hour Work Week (which I [...]
March 26, 2009
Perhaps it’s no coincidence that in the past month I have been pitched to no less than three times (two directly, one indirectly) to purchase print advertisements. One I deliberately ignored twice (sorry, New York Times), the other was a fruitless hour and half leaving me with an empty heart; not because the ROI on [...]
March 16, 2009
What the data reveal about getting the best results from Twitter posts As with any new phenomenon wherein masses gather – virtually or otherwise – the porn merchants, marketers, salespeople, spammers, consultants and other charitable creatures quickly jump into the fray. Such is the case with Twitter, the micro-blogging site that has turned the world [...]
March 14, 2009
And the importance of a research-based mindset There appears to be a fundamental underestimation of the importance of research. Yet those in research fields, or those trained in research methodologies, quickly learn the difference between opinion and innuendo versus data-based knowledge. It’s not to say one is inherently superior over the other; rather, data-driven knowledge [...]
April 13, 2009