Browsing Category »web 2.0«

Sharing is Caring: Lessons learned from #washoefire news coverage

February 1, 2012

Society is increasingly entangled online, which means we are frequently connecting with one another in ways we would not have done in person prior to the Internet. It’s clear that online social media have transformed societies in recent years; anyone who’s been paying attention to news coverage has noticed how online media is frequently driven [...]

Research exposes Twitter follower fallacy

May 26, 2010

The verdict is in. Despite my informal experiment just over a year ago that drew roughly the same conclusions, researchers presented on Monday research results that found the following: “Drawing a huge following on Twitter does not necessarily mean that your tweets will have much influence. It turns out that some noncelebrities with meager followings [...]

Social media’s sacred cows and what to do about them

September 25, 2009

It’s been a bad week for the social media gurus. First Mark Schaefer called them out collectively, and some individually, for constant backslapping and creating, inadvertently or not, a country club atmosphere where eveything is fine and cozy. Sadly, he’s correct. And the pseudo gurus were none-too-quick to jump in with defenses of their own. [...]

It’s official: Journalists are no longer the only news breakers

June 25, 2009

This has been a long time coming. Although people have had in their pockets the means to transmit breaking news for at least a decade, increased social networking – particularly Twitter, Facebook and Youtube—has finally garnered enough traction to spread information to the masses. Three events just this year have set the stage for this. [...]

HOW TO: Launch a grassroots political campaign using social media, Part III

June 3, 2009

A Step-by-Step Guide for Success On Monday we began the journey on how to launch an effective grassroots political campaign. You may read part I here and part II is here. Here are the final steps for a successful campaign! 5. Play the victim. If your antagonist is evil (and by default, he is), you [...]