Browsing Category »web 2.0«

Four ways to increase your public relations productivity with Google

July 29, 2007

A while back I touted the virtues of Gmail for public relations uses. To recap, Gmail offers the ability to tag (label) messages with multiple tags. This, as opposed to MS Outlook which uses folders, allows PR pros to apply multiple labels to their emails. In short, the ability to store and retrieve messages by [...]

Three reasons why public relations practitioners should be using blogs

July 18, 2007

Blogs inundate the Internet and it’s questionable to assume the technology is ultimately the best way to get one’s message across. It’s wise to be guarded about trends, especially in public relations. Conversely, it’s wise to follow communications trends to be aware of where, and how, people will get their information. Consider blogs the independent media [...]

5 tips on how public relations pros can use Gmail to be more productive

July 13, 2007

I recently converted to Gmail and it wasn’t exactly painless. It was a move based on principle. SBC Yahoo announced, in a somewhat Draconian manner, that it was going to be displaying ads on the Yahoo Mail interface. I was never keen on the Yahoo interface and used this news as a springboard to switch [...]

Updates: New site theme, upcoming posts

July 8, 2007

I hope you like the new site. The original theme was too difficult to look at, plus it was buggy. Fortunately WordPress themes are aplenty, so it was easy to plug in a new look with just a few clicks. Which brings me too… upcoming posts. I’ve been on this kick about new media and public [...]

Beyond the new media (sort of)

June 4, 2007

Inc.’s mistitled “Beyond the Hype of Web 2.0” is apropos. Though its title doesn’t quite seem to match the content of the article, Inc. highlights the benefits of Web 2.0 for small businesses.