I’ll be tweeting live tomorrow from the Tahoe backcountry on a media relations excursion (cell phone coverage depending, of course). A local TV news crew is doing a Lake Tahoe backcountry feature on horseback. I’ll be tagging along and documenting it as we head from Spooner Lake to the grand vistas of the Sierras, which [...]
August 8, 2008
Stories rule. Not in the sense of them being great, which they often are. Stories rule because they are what pique our interest. My story, your story, our friends’ stories, our family stories. Each is important, and each is in need of validation. And those stories are also utterly unrepresentative of what actually is. Stories [...]
July 30, 2008
If the average person knew how much of what they consume of daily news originates from or is influenced in some way by a public relations effort, it would likely blow minds. But such is the nature of the news (and PR) business. There’s an uncomfortable symbiosis between reporters and PR people that is both [...]
May 28, 2008
He had just gotten off of a plane after a 14-hour ride and was hauled away in handcuffs. “The worst part was having to walk past my fiancé in handcuffs. She had no idea what was happening and neither did I! When I was finally told that I was arrested on charges of rape, I about passed [...]
March 19, 2008
(Update March 4, 2009: Research results released today from the Water Research Foundation confirm the safety of public water supplies despite negligible amounts of pharmaceuticals. A news release about the research is posted here.) A couple of years ago I received a phone call of a reporter. She wanted to know the effects of [...]
September 15, 2008