5 questions to ask before reacting Strategic level communications requires instantaneous decision-making that can either hurt or harm organizations and their publics. Public relations practitioners instinctively know this, but they also have a tendency to over-communicate. In many, if not most, instances, communication is key. In other situations, it can prove to be [...]
April 5, 2009
April Fool’s Day wasn’t kind to Slideshare, the San Francisco/New Delhi-based site that hosts slideshows of presentations. It’s the equivalent of Youtube, but for PowerPoint presentations instead of videos. On April 1, Slideshare sent to its users an email saying, “You are a Slideshare rockstar.” It detailed the number of views users had received on [...]
March 2, 2008
Read part 1, part 2, part 3, part 4, part 5, part 6, part 7. Jim Lukaszewski: I think the biggest message here is that people keep searching for this table. We keep that as the big question, and I think communicators are surprised to learn, as are HR people, as are attorneys, as are [...]
February 28, 2008
Read part 1, part 2, part 3, part 4, part 5, part 6. Jim Lukaszewski: When I give this lecture, all the questions are media-related questions and I keep saying, “Hey, trying to get the message out is way beyond what the media does,” and in fact, is one of the difficulties for the communicator. [...]
February 16, 2008
Read part 1, part 2, part 3, part 4, part 5. Q: I’m wondering if there are any experiences you can relate similar to the one you mentioned about this gentleman, Rocky, about some of the things we’ve been talking about? Jim Lukaszewski: Here’s an example: I’m not an attorney but I have a very [...]
April 24, 2009