Read part 1, part 2, part 3. Q: I’ve attended a few of your seminars, and one thing that you’ve recommended is that people read Jack Welch’s book. Jim Lukaszewski: Absolutely. In the book, I list 13 or 14 different management literature (sources) people should be reading. Welch’s book is important because it is the [...]
January 24, 2008
If true, Target’s snubbing of “non-traditional media outlets” raises poignant questions about the emerging reality of how information gets disseminated–and how perceptions are formed. It’s indisputable that bloggers not only break news, they are increasingly the shapers of opinion (especially if what Murphy’s Law says is true). At my day job, I spend more and [...]
January 22, 2008
Read part 1, part 2. Jim Lukaszewski: The other question I get quite often is, “If I can only get to this guy, I could really help him but by boss is in the way.” My response is, “Here’s what I suggest you do: Teach your boss the things you know how to do, and [...]
January 13, 2008
Read part 1. Q: What happens if, as a public relations professional, you see communications disconnects in your senior leadership? For example, maybe your CEO is not a good communicator or is somebody who goes around and shoots him or herself in the foot all the time. Jim Lukaszewski: The rest of the book, the [...]
January 6, 2008
Jim Lukaszewski has been a crisis management strategist and strategic advisor for nearly 30 years. He runs the Lukaszewski Group and has been called one of the “28 experts to call when all hell breaks loose.” Jim’s new book, Why Should the Boss Listen to You: The Seven Disciplines of the Trusted Strategic Advisor, will [...]
January 27, 2008