Toys-R-Us appears to take an appropriate approach to addressing the issue of product safety in light of toy recalls. The strategies outlined in the statement contain a nice mix of traditional and new media, as well as bilingual recall notices. Toys-R-Us nicely embeds its key messages into the statement. The second sentence tells us the company [...]
September 8, 2007
Public relations folks have the unfortunate benefit of being viewed as multi-faceted experts. Hopefully. From media relations strategies and new media advocacy to writing and editing, we are easily pigeonholed into a particular skill-set. It’s a trap that is easy to fall into. You can get pulled into time-consuming newsletter editing, being the go-to person [...]
August 22, 2007
It’s no surprise that the hubbub around U.S. News & World Report college rankings is rearing its head. A PR issue is raised with such a report: Journalists, in this case, the media outlet known as the U.S. News & World Report, present themselves as the de facto spin doctors of misinformation. Re-framing journalists as spin doctors is, perhaps, [...]
August 19, 2007
Netflix is taking the radical step of ensuring excellent customer service. What was once an assumed business creed is now being used as a way to be a market leader. This is a mixed blessing. The Wikipedia scandal has spread like wildfire. It’s extremely tempting to assume an anonymous identity to set the record straight–or, [...]
August 13, 2007
Knowing when you’re under attack may seem obvious at first thought. The truth, however, is that any business or organization can come under attack for even innocuous reasons. The Information Age has made damning allegations that much more convenient to make, and these attacks most often have an online component–the Internet being the main medium of criticism. Individuals, [...]
September 14, 2007