“Let’s be blunt about the issue of accreditation. Who of us hasn’t heard colleagues be sarcastic about it? I have heard everything from tongue-in-cheek comments to direct criticism of the imprimatur. But does that sarcasm or criticism ever come from one who holds the APR designation? Never….” – Susan Prather, APR Principal Prather PR The [...]
July 5, 2010
Like clockwork, the Environmental Working Group — an apparently well-funded and certainly well-applauded — activist group, which claims to be a scientific research organization of sorts, recently sent out their latest fear-mongering news release around the globe. This time, sunscreen is not safe for you, according to the reporting in all manner of news media [...]
June 8, 2010
It is all too convenient to comment in hindsight about how businesses handle crisis events. A characteristic of crises, for those who have experienced them firsthand, is that they are unplanned and therefore much of the response is enacted quickly, assuming organizational paralysis is not occurring. Because of the inherent urgency of a crisis, analysis [...]
June 2, 2010
At the risk of creating confusion — as I did with the Brand Crisis post, in which my more steadfast critics seemed to confuse observation about crisis response rules with prescriptions for how to respond — times necessitate discussion about brand crises being played out in the media. Most notable of course is the environmental [...]
May 27, 2010
I’m mostly speechless. It appears that in this man’s world, anything can be justified with a creepy smile and a pat, or 42, on the back. — Like this post? Buy the book. Available in paperback or as an eBook. Or download the Kindle version.
July 19, 2010
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