I have, mostly by default, been a Microsoft software user since 1989. Despite advances through these nearly 20 years, I’ve never quite been wowed by much of what Microsoft produces. In contrast, Adobe’s products, particularly Photoshop and InDesign, are exceedingly useful tools with myriad creative possibilities. One can make a life time’s worth [...]
September 17, 2008
Lest we forget, the ‘public’ in public relations refers to the constituents to which we are accountable. So it irks me to hear about my colleagues who use their public relations positions to attempt to mold and control news stories to bizarre degrees. (When I was in a past position being encouraged to do [...]
September 15, 2008
I’ll be tweeting live tomorrow from the Tahoe backcountry on a media relations excursion (cell phone coverage depending, of course). A local TV news crew is doing a Lake Tahoe backcountry feature on horseback. I’ll be tagging along and documenting it as we head from Spooner Lake to the grand vistas of the Sierras, which [...]
September 11, 2008
The Public Relations Society of American threw down a challenge yesterday to both presidential candidates. In a statement, PRSA Chair & CEO Jeffrey Julin, on behalf of the PRSA Board of Directors, asks the campaigns to sign a formal pledge obligating them to abide by the PRSA Code of Ethics in all communications, stating that: “The [...]
September 9, 2008
It’s intriguing that at election time our thinking tends to get sloppy. Not that the season is uncharacteristic of any other time of the year. No. As a species, we are characterized by behaviors presented from well-documented illusory thoughts about our surroundings and each other. Election time just amplifies this phenomenon in an extremely [...]
September 24, 2008