Research exposes Twitter follower fallacy

May 26, 2010

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Research exposes Twitter follower fallacy

The verdict is in. Despite my informal experiment just over a year ago that drew roughly the same conclusions, researchers presented on Monday research results that found the following: “Drawing a huge following on Twitter does not necessarily mean that your tweets will have much influence. It turns out that some noncelebrities with meager followings [...]

The importance of PR research and blogging

May 23, 2010

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The importance of PR research and blogging

There’s a nice discussion at Bill Sledzik’s blog about research productivity in the academy. I partly agree and disagree with Bill’s assessment, which is about the value research institutions place on blogging about issues relevant to one’s profession. This is my response to Bill (which has been edited to correct grammar and improve readability). It [...]

Why I (heart) Kiva

May 14, 2010

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Why I (heart) Kiva

I wrestled in my 20s with the idea of giving away money to assist those in need. On occasion I would empty my pockets of spare change to give to those begging on sidewalks, not because I was feeling especially altruistic but more because I was unsure of what response, if any, to take in [...]

The coming meltdown in Seth Godin’s uninformed commentary

May 4, 2010

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The coming meltdown in Seth Godin’s uninformed commentary

Seth Godin is at it again. In higher education studies there’s something known as the crisis of the higher education crisis. It was penned as such after years of fear-based speculations, research and publications devoted to the many noted problems of the academy, which continues along despite predictions of doom, gloom and, as Godin puts [...]

Peace, war and PR

April 20, 2010

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Peace, war and PR

“Only generals should be peace makers.” – Bert Hellinger One aspect of public relations that does not get enough attention is the inherent parallel of PR planning and warfare. Really. Behind the planning motif stressed by all good PR academics and the wiser practitioners is the need for solid foresight in public relations efforts. The [...]