Social media’s sacred cows and what to do about them

September 25, 2009

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It’s been a bad week for the social media gurus. First Mark Schaefer called them out collectively, and some individually, for constant backslapping and creating, inadvertently or not, a country club atmosphere where eveything is fine and cozy. Sadly, he’s correct. And the pseudo gurus were none-too-quick to jump in with defenses of their own. My [...]

Why PR pros need to build their own online news communities

September 18, 2009

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The sad aspect of downsized newsrooms means that news quality and breadth of coverage suffers. Along with this, as traditional news grapples with how to handle the social aspect of online media, the distortions of information occur to rampant degrees. Anonymous commenting appears to have become the sustaining mechanism of online advertising for many news [...]

The old and new minds of reputation management

September 1, 2009

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I’ve been thinking recently about the generational gap, real or perceived, in social media use. I’m not sure it’s generational. I think it’s more accurate to say that being savvy with social media falls better into paradigm of literacy, such as public relations literacy, computer literacy and now, social media literacy. Age isn’t the gap-maker, [...]

Diversion: PRSA’s APR Conundrum Part II

August 14, 2009

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I was willing to move past the issue, but PRSA appears to want to continue getting criticized over its accreditation process by indirectly defending itself. PRSA’s been pushing a post on its blog called “Is Public Relations Accreditation Worthwhile?” which also has a video advocating the importance of the APR process. Along with the video (launched June [...]

PRSA’s APR Conundrum

August 1, 2009

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Fact, fiction, weirdness This is not a rhetorical question: Why is it that seemingly every time the Public Relations Society of America attempts to defend itself, it ends up leaving an even worse impression of the public relations profession? One rule of reputation or crisis management is that if you’re in a hole, you really should stop [...]