This story about racial tensions in Jena, Louisiana, as told by National Public Radio, illustrates three critical public relations points when tensions are high. Saying “no comment,” apparently en masse, is a choice way to ensure others will frame the story in place of your silence. Chances are also high their version of events will be [...]
July 29, 2007
A while back I touted the virtues of Gmail for public relations uses. To recap, Gmail offers the ability to tag (label) messages with multiple tags. This, as opposed to MS Outlook which uses folders, allows PR pros to apply multiple labels to their emails. In short, the ability to store and retrieve messages by [...]
July 25, 2007
A performance artists’ group stages a fake, funny protest at a New York City Wendy’s. Their claim: Wendy’s is falsely portraying redheads with its use of the Wendy’s logo. More than 50 redheads enact the sidewalk protest. What would you do if you were doing public relations for Wendy’s? Hopefully laugh. And consider some pigment.
July 23, 2007
Common sense PR writes about sucking it up when getting hammered by the press. It’s not always the best strategy but it is sometimes the only viable approach. Brands often remain intact, if not stronger, after severe PR crises. Allow time to diffuse the difficult. They’re what what make America great and distinguish the country from many [...]
July 22, 2007
Consider the beautiful bell curve, a graphic representation that tells much about the world. Most of us are weighted closest to the center of the curve in most matters—athletic ability, intelligence, attractiveness and so on. When it comes to issues relating the treatment of animals, most people likely fall into the middle of the bell of [...]
July 31, 2007
1