Guarding your time: 5 strategies for building public relations effectiveness

September 8, 2007

Public relations folks have the unfortunate benefit of being viewed as multi-faceted experts. Hopefully. From media relations strategies and new media advocacy to writing and editing, we are easily pigeonholed into a particular skill-set. It’s a trap that is easy to fall into. You can get pulled into time-consuming newsletter editing, being the go-to person [...]

Craig revisited: the irony of perceived guilt

September 7, 2007

Eric Denzenhall’s the man. In the game of crisis management, a new spectre of reality emerges, one that, we hope, will continue to emerge within the public discourse; that is, that those accused of various misdeeds and wrongdoings might be given the benefit of the doubt. It’s ironic when brought up within the context of [...]

PR Nuggets 9.2.07: Proving you’re not a puppy murderer, Jim Lukaszewski’s new book

September 2, 2007

It’s called a PR person’s worst nightmore–a lie that won’t disappear. From Inside Higher Ed, here’s an article called “Proving you’re not a puppy murderer.” Dalhousie University, in Canada, goes on the legal offensive against anonymous (and likely false) allegations being made on Facebook. Crisis communications guru Jim Lukaszewski has a new book coming out in late September. [...]

When reporters play PR defense–and win

August 28, 2007

It is not a lost irony that news outfits have to engage in public relations. And really, who doesn’t? If you relate to others, you do public relations. Today’s spectacle comes from the The Idahoe Statesmen. Regular readers of this blog know that, unlike what is read in reader comments in mainstream news sites, I [...]

PR Nuggets 8.26.07: Press release ideas and PRSA’s diminishing strategy

August 26, 2007

At Freelance Switch, there are nice tips on writing a press release. Though geared toward individuals, the ideas are valuable for enhancing the relevance of all news releases. PRSA–the Public Relations Society of America–seems to just dump its new posts all on one day each week under the guise of “Tactics and The Strategist Online.” A series of [...]