Browsing Category »Public Relations«

Sharing is Caring: Lessons learned from #washoefire news coverage

February 1, 2012

Society is increasingly entangled online, which means we are frequently connecting with one another in ways we would not have done in person prior to the Internet. It’s clear that online social media have transformed societies in recent years; anyone who’s been paying attention to news coverage has noticed how online media is frequently driven [...]

A 7-point checklist for crisis preparedness and management

January 16, 2012

Crises, by definition, cannot always be predicted. Nevertheless, businesses and organizations can be prepared for unfortunate events, including attacks from consumers, product defects, and other crises that can damage a bottom line and personal reputations. Crisis planning is one way to mitigate damage during controversy and heavy media scrutiny. Embedded practices, however, are also crucial. [...]

Spin! How the news media misinform, 8 of 8

January 12, 2012

CHAPTER 2, PART 8  of 8 From Spin! How the News Media Misinform and Why Consumers Misunderstand, by Bob Conrad, Ph.D. Now available at Amazon in paperback, Smashwords and for the Kindle. Get a free review copy by emailing me. Read Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 Oversight, or not Given the significant potential for misinformation by unknowledgeable gatekeepers, and the increasing inability [...]

Spin: How the media misinform, 7 of 8

January 9, 2012

From Spin! How the News Media Misinform and Why Consumers Misunderstand, by Bob Conrad, Ph.D. Now available at Amazon in paperback, Smashwords and for the Kindle. Get a free review copy by emailing me. Read Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6  Chapter 2, part 7 of 8 Increased inaccuracies and mistrust Despite the increasing influence of citizen journalists, mistrust of news continues [...]

Spin! How the news media misinform, 6 of 8

January 2, 2012

CHAPTER 2, PART 6  of 8 From Spin! How the News Media Misinform and Why Consumers Misunderstand, by Bob Conrad, Ph.D. Now available at Amazon in paperback, Smashwords and for the Kindle. Get a free review copy by emailing me. Read Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 The historical influence of [...]