Browsing Category »Public Relations«

UNR: More trouble on the farm

February 22, 2012

For those interested in recent news coverage about the University of Nevada, Reno wanting to lease some of its research farm property, I spent dozens of hours two years ago compiling research, conducting interviews, crawling through decades-old archives, and visiting with stakeholders and current employees (my former colleagues) to write a series of investigative opinion [...]

Tackling critics: Koman fails, Ellen shines

February 11, 2012

Crisis Blogger Gerald Baron recently made a strong point (I’m paraphrasing): The Internet is not humanity. While he was writing in response to critics of how the Koman PR situation was handled, his point is that that despite not being representative of the broader public, issues have been successfully driven online — for better or worse. [...]

Sharing is Caring: Lessons learned from #washoefire news coverage

February 1, 2012

Society is increasingly entangled online, which means we are frequently connecting with one another in ways we would not have done in person prior to the Internet. It’s clear that online social media have transformed societies in recent years; anyone who’s been paying attention to news coverage has noticed how online media is frequently driven [...]

A 7-point checklist for crisis preparedness and management

January 16, 2012

Crises, by definition, cannot always be predicted. Nevertheless, businesses and organizations can be prepared for unfortunate events, including attacks from consumers, product defects, and other crises that can damage a bottom line and personal reputations. Crisis planning is one way to mitigate damage during controversy and heavy media scrutiny. Embedded practices, however, are also crucial. [...]

Spin! How the news media misinform, 8 of 8

January 12, 2012

CHAPTER 2, PART 8  of 8 From Spin! How the News Media Misinform and Why Consumers Misunderstand, by Bob Conrad, Ph.D. Now available at Amazon in paperback, Smashwords and for the Kindle. Get a free review copy by emailing me. Read Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 Oversight, or not Given the significant potential for misinformation by unknowledgeable gatekeepers, and the increasing inability [...]