Browsing Category »Public Relations«

What PRSA’s survey results really mean, part 2

September 15, 2011

The Public Relations Society of America promised in May that a final report of its 2011 member survey would be made available to its membership “later this summer.” But when results of the survey were announced recently by PRSA President and CEO Rosanna Fiske, what was presented was her version of the survey results. The [...]

What PRSA’s member survey results really mean

September 1, 2011

It took a bit of haggling, but PRSA posted this week its member-satisfaction survey results for 2011. After PRSA CEO and Chair Rosanna Fiske, APR blogged about the results, an obvious question was raised by myself and Alice Irvan, APR, PRC: Where are the actual results? We wanted to see for ourselves what the member [...]

An academic journey, part 4

July 8, 2011

Traditional news versus social media: What’s different? Picking a dissertation topic is not for the faint of heart or the unprepared. Narrowing an issue into components and sub-components involves, first, picking a topic, then exploring what others have researched in that area and, finally, finding your own niche. Crisis communications, social media and higher-education leadership [...]

Columbia Journalism Review article on public relations (mostly) a home run

May 3, 2011

The Columbia Journalism Review posted yesterday an intriguing piece about the rise of public relations and shrinking of news reporting. Arguably, much of what is mentioned in the story as “PR” is not what many of us in the profession would endorse as normal public relations practice or as being ethical. The free flow of [...]

GE’s killer tweets

March 31, 2011

What the company defended and why it may have failed I was a budding journalist in the early 1990s. I had been assigned to cover the university’s faculty senate meeting, what I assumed would be a snooze-fest. It mostly was. But toward the end, something curious occurred. A faculty member made a surprise announcement, a [...]