Today’s PRSA (Sierra Nevada Chapter) seminar was fantastic. Dr. Judy Strauss, co-author of the recently released book, Radically Transparent: Monitoring and Managing Reputations Online, spoke volumes for an hour about what it means to manage reputations online. I vehemently disagree with one line of thinking she presented. That will be the subject of my Friday [...]
September 14, 2007
Toys-R-Us appears to take an appropriate approach to addressing the issue of product safety in light of toy recalls. The strategies outlined in the statement contain a nice mix of traditional and new media, as well as bilingual recall notices. Toys-R-Us nicely embeds its key messages into the statement. The second sentence tells us the company [...]
August 26, 2007
At Freelance Switch, there are nice tips on writing a press release. Though geared toward individuals, the ideas are valuable for enhancing the relevance of all news releases. PRSA–the Public Relations Society of America–seems to just dump its new posts all on one day each week under the guise of “Tactics and The Strategist Online.” A series of [...]
July 29, 2007
A while back I touted the virtues of Gmail for public relations uses. To recap, Gmail offers the ability to tag (label) messages with multiple tags. This, as opposed to MS Outlook which uses folders, allows PR pros to apply multiple labels to their emails. In short, the ability to store and retrieve messages by [...]
June 2, 2007
This time, how embargoed press releases can have unintended consequences.
April 30, 2008