The citizen and media-friendly website, Public Agenda, has handy guides for understanding surveys, polls and the nuances that go into what constitutes scientific polling. This guide for journalists has 20 questions that should be asked about surveys. Among them is this: How were (the survey participants) chosen? Amazingly, a randomly sampled population means that only about [...]
September 1, 2011
It took a bit of haggling, but PRSA posted this week its member-satisfaction survey results for 2011. After PRSA CEO and Chair Rosanna Fiske, APR blogged about the results, an obvious question was raised by myself and Alice Irvan, APR, PRC: Where are the actual results? We wanted to see for ourselves what the member [...]
November 15, 2010
Comments like these make me wonder if my profession simply refuses to play with a full deck, or is just incapable of doing so. Instilled in the public relations profession are many beliefs and assumptions about how business should be conducted. At the end of the day, we want things to be fine and positive; [...]
September 1, 2010
The Public Relations Society of America announced last week that it is increasing enforcement of its media policy for its annual conference. The new level of enforcement potentially affects trade publications wishing to attend the conference with press credentials. In the past, trade publications were granted press access to attend the conference. This year, however, publications [...]
July 19, 2010
“Let’s be blunt about the issue of accreditation. Who of us hasn’t heard colleagues be sarcastic about it? I have heard everything from tongue-in-cheek comments to direct criticism of the imprimatur. But does that sarcasm or criticism ever come from one who holds the APR designation? Never….” – Susan Prather, APR Principal Prather PR The [...]
September 26, 2011