Browsing Category »strategy«

What PRSA’s survey results really mean, part 2

September 15, 2011

The Public Relations Society of America promised in May that a final report of its 2011 member survey would be made available to its membership “later this summer.” But when results of the survey were announced recently by PRSA President and CEO Rosanna Fiske, what was presented was her version of the survey results. The [...]

The value of negative publicity and PRSA’s response

November 15, 2010

Comments like these make me wonder if my profession simply refuses to play with a full deck, or is just incapable of doing so. Instilled in the public relations profession are many beliefs and assumptions about how business should be conducted. At the end of the day, we want things to be fine and positive; [...]

No Means No: Crisis critiques, viral video and touching PR

June 8, 2010

It is all too convenient to comment in hindsight about how businesses handle crisis events. A characteristic of crises, for those who have experienced them firsthand, is that they are unplanned and therefore much of the response is enacted quickly, assuming organizational paralysis is not occurring. Because of the inherent urgency of a crisis, analysis [...]

How to send a takedown notice without being a jerk

June 22, 2009

Strategically monitoring and managing your online reputation If you are not aggressively monitoring your own and your organization’s online presence, you are not only missing big-time opportunities, you are also potentially enabling damage toward reputations that might otherwise be avoided. Here’s why: What is said about you online is more critical now than ever before [...]

Palin’s Pushback – Unfortunately Necessary

June 19, 2009

Palin necessarily stood up for herself and her family in order to get to a resolution with Letterman.