5 questions to ask before reacting Strategic level communications requires instantaneous decision-making that can either hurt or harm organizations and their publics. Public relations practitioners instinctively know this, but they also have a tendency to over-communicate. In many, if not most, instances, communication is key. In other situations, it can prove to be [...]
March 10, 2009
In no particular order, here are the top 10 words turned meaningless by collective bandwagon jumping onto what is being called new, or social, media: 10. Community 9. Social 8. Strategy/strategist 7. Top 6. Platform 5. Market/ing 4. Consultant 3. Relate/relationship 2. Value 1. Transparency Honorable mention for being suspiciously overused: evangelist. Please add yours in [...]
January 19, 2009
Strategic Advising FREE e-book Now Available Two weeks ago I mentioned that public relations inherently suited for emerging, social media. A (somewhat false) debate has arisen that, conversely, social media experts inherently know public relations. It’s an assumption that must be granted some sympathy given the many illusions these technologies generate. Despite public relations’ paradoxical [...]
April 24, 2009